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The Bestseller Family and the 5 sustainable fashion brands you should look out for this summer

4 Sustainable fashion brands you should look out for this Summer

Have you heard about the BESTSELLER family of sustainable fashion brands?

Founded in Denmark, the BESTSELLER family is a group of sustainable fashion brands that want to accelerate fashion’s journey towards a sustainable reality. They believe that “by countering climate change, using resources efficiently and promoting human rights, a business can be a positive force for change”. And we believe that, too.

Sustainability is key for moving forward

Sustainability isn’t just a trend it’s here to stay. However, some brands are using it as a marketing campaign. The main question to ask is how are they sustainable. So, how are BESTSELLER family brands sustainable?

The areas where the company has progressed are social labour, chemical management and the use of more sustainable materials, since their first official code of conduct in 2000. But now they’re are accelerating. Their ultimate ambition is to be…

  • Climate positive
  • Fair for all
  • Circular by design

You can read more about each aspiration on their company website here.

And for now, here are the 4 sustainable fashion brands that can be found in our womenswear section that are a part of the BESTSELLER family:

Vero Moda

Vero Moda was one of the first launched brands what later became the BESTSELLER family. Since 1987, VERO MODA has been demonstrating the beauty of simplicity, serving stylish women, looking for new trends and affordable prices.

  • Denim Tiered Dress - Buy Online UK
    Tiered Denim Dress by Vero Moda
  • Navy Striped Top - Buy online UK
    Vero Moda Navy Striped T-Shirt
    Product on sale
  • Vero Moda Fitted Floral Top - Get Free Delivery When You Purchase Online And Spend Over £20
    Vero Moda Fitted Floral Top
  • Square Neck Floral Dress from Vero Moda. Buy online with free delivery over £20
    Square Neck Floral Dress
    Product on sale
  • Vero Moda Loose String Pants - Purcahse Online With Free UK Delivery Over £20
    Vero Moda Loose String Pants
    Product on sale


YAS was founded in 2013, generally a higher price point than Vero Moda but still with a broad selection of styles. These range from everyday wear to unique occasion wear all the while keeping up with new trends. As YAS describes themselves: “it’s about bold styling pieces, the wardrobe classics and contemporary essentials”.

  • Floral Wrap Blouse YAS - Buy Online UK
    Floral Wrap Blouse from YAS
    Product on sale
  • Stencil Floral Top YAS - Buy Online UK
    Stencil Floral Top From YAS
  • YAS embroidered Shirt looks great with jeans, cotton pants or shorts for a relaxed look. For sale online with free UK delivery
    YAS Embroidered Shirt
    Product on sale
  • YAS Large Collar Floral Top - Purchase Online with free UK delivery over £20
    YAS Large Collar Floral Top
    Product on sale
  • YAS Floral Shirt Dress Made From Organic Cotton - Buy Online With Free UK Delivery Over £20
    YAS Floral Shirt Dress


The three words that describe Vila are: feminine, sensual, and simple. As a result, its mission is to create feminine fashion with a focus on quality, design, and detail.

  • Vila Large Floral Shirt Dress
  • Vila Patterned Shirt Dress
    Product on sale


Object is more than just a clothing brand – it’s an attitude that inspires women to be themselves. It’s an approach to life, inspired by creativity and confidence. With a high focus on quality, Object clothing tells the story and inspires women to rock every outfit without compromise.

  • Cream Summer Embroidery Dress - Buy online UK
    Floral Embroidered Dress from Object
  • Short Sleeved Midi Dress from object - Buy Online UK
    Object Short Sleeved Midi Dress in Paisley Print
  • Object Waist Shirt Dress - Buy Online UK
    Patterned Waist Shirt Dress From Object
    Product on sale

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